SEEK

SEEK FOR QUALITY

Transforming Pharma Quality with AI & Behavioral Science

SEEK for Quality uses AI, behavioral science, and nudges to uncover root causes of errors and guide each employee through a personalized journey to reduce mistakes and boost compliance

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Human error causes 40% of pharma deviations and many OOS results,
despite investments in systems and training. Timely nudges are key to
changing behavior especially when non-compliance costs 271% more
than staying compliant

Real Results,
Tangible Benefits

45%

reduction in human error

40%

reduction in cost of quality

40%

increase in efficiency

Crores

in cost savings for clients

SEEK APPROACH

Behind the Solution

Turning Knowledge into Action

Continues data touch points

Analytics

Customised intervention

How SEEK Works

AI-Driven Personalization

The app uses AI to spot behavior patterns, detect errors, and deliver tailored interventions

Persuasive Technology

Employees receive timely prompts and reminders that encourage compliance and correct actions

Analytical Dashboards

Real-time insights help leaders track progress, spot trends, and make informed decisions

Critical Mass Effect

As more users engage, reliability and quality improve across the organization

Client Impact

Organizations partnering with SEEK for Quality have achieved significant, measurable improvements in quality, efficiency, and cost savings by leveraging AI-driven behavioral nudges and skill engagement

20 %

reduction in errors within 3 months, delivering immediate cost savings and improved compliance

3 to 6

months to build an AI-driven skill matrix for smarter talent identification and retention

45 %

reduction in errors within 6 to 9 months, further lowering operational risks and costs

40 - 75 %

training cost reduction with gamified SOPs that boost engagement and retention

Ready to build a culture of quality excellence?

SEEK for Quality: Turning compliance into measurable performance

Book a Demo

CUSTOMER STORIES

How SEEK Quality Transformed Lives

“SEEK makes it easy to brush up on documentation practices without feeling like training. Just a few minutes a day, and I’m learning through fun, bite-sized activities.”

QC Executive

“It’s been a great experience. I understand good documentation much better now — and I’ve become more careful. I also make sure others around me don’t slip up.”

QA Specialist

“It’s helped reduce mistakes. I’ve noticed I’m more focused and alert when reviewing or entering data.”

QA Officer

“This app has really helped increase my awareness about cGMP and ALCOA+ principles. It’s a great tool to reinforce the basics we often overlook.”

Quality Manager

“SEEK is a very helpful tool for training and building awareness around GDP. It keeps the learning relevant and easy to remember.”

QC Associate

“The way SEEK explained ALCOA+ and how to avoid documentation errors really stuck with me. It’s changed the way I work.”

Documentation Specialist

“We’ve seen a lot of improvement in how our team documents and organizes work. Errors have come down, and the overall efficiency has gone up.”

Quality Head

“It’s helped me look at documentation differently. I catch more errors now, and my confidence in handling documents has definitely improved.”

QC Team Lead

Serum

“SEEK has taught me practical things — from spotting human errors to understanding the role of regulators. It’s been a real boost to my day-to-day work.”

QA Coordinator

Serum

“SEEK makes it easy to brush up on documentation practices without feeling like training. Just a few minutes a day, and I’m learning through fun, bite-sized activities.”

QC Executive

“It’s been a great experience. I understand good documentation much better now — and I’ve become more careful. I also make sure others around me don’t slip up.”

QA Specialist

“It’s helped reduce mistakes. I’ve noticed I’m more focused and alert when reviewing or entering data.”

QA Officer

“This app has really helped increase my awareness about cGMP and ALCOA+ principles. It’s a great tool to reinforce the basics we often overlook.”

Quality Manager

“SEEK is a very helpful tool for training and building awareness around GDP. It keeps the learning relevant and easy to remember.”

QC Associate

“The way SEEK explained ALCOA+ and how to avoid documentation errors really stuck with me. It’s changed the way I work.”

Documentation Specialist

“We’ve seen a lot of improvement in how our team documents and organizes work. Errors have come down, and the overall efficiency has gone up.”

Quality Head

“It’s helped me look at documentation differently. I catch more errors now, and my confidence in handling documents has definitely improved.”

QC Team Lead

Serum

“SEEK has taught me practical things — from spotting human errors to understanding the role of regulators. It’s been a real boost to my day-to-day work.”

QA Coordinator

Serum

FAQ

What is SEEK, and how does it work?

SEEK is an AI-powered platform that uses behavioral science and real-time analytics to improve employee performance, reduce errors, and align actions with business goals. It delivers daily nudges, insights, and personalized improvement plans to drive quality excellence.

How does SEEK reduce errors in the workplace?

SEEK identifies the root causes of errors by analyzing behavior patterns. It then delivers timely, personalized nudges that help employees make better decisions, leading to fewer mistakes over time.

Can SEEK be customized for different industries or teams?

Absolutely! SEEK is fully customizable for the pharmaceutical industry, especially for Quality Control (QC) teams. It can be tailored to align with specific SOPs, regulatory requirements, and lab workflows ensuring that QC personnel receive accurate, real-time guidance and support that meets GMP standards and audit expectations.

So… what exactly does SEEK do? Is it a training tool?

Not quite. SEEK doesn’t train people it nudges them to do the right thing while they’re doing the work. Think of it as a gentle digital reminder that shows up at the moment of action. Like when someone’s about to skip a step or forget a check, SEEK gives a quick prompt based on the SOP. It’s like a behavioral GPS for your shopfloor team keeping them on track, in real time.

How quickly can we see results after implementing SEEK?

Many organizations begin to see measurable improvements—like fewer errors and increased engagement—within 3-6 months. Long-term benefits, like cultural transformation and cost savings, grow over time.

Is SEEK difficult to integrate with our current systems?

Not at all. SEEK does not require any integration with your existing systems to start delivering impact. It works as an independent behavioral layer alongside your current processes and SOPs. This means you can get started quickly—without IT dependencies, system changes, or workflow disruptions.

How does SEEK actually use behavioral science?

SEEK is built on the idea that people don’t always act on what they know—especially in routine or high-pressure environments. Using behavioral science, SEEK gives small, timely nudges right before someone is likely to skip a step or make an error. It’s not about adding rules or reminders. It’s about guiding behavior in the moment, when it matters most—without blaming the person. This approach helps reduce human error, improve SOP adherence, and avoid repeat deviations—not by forcing change, but by making the right action easier to take.